Table of Contents
- 🎄 Why December is your final push (and your springboard into 2026)
- 🎁 Run a targeted Christmas sale with urgency
- ✅ Make sure your experiences are live, bookable and easy to find
- 💌 Promote “give now, book later” vouchers for the early‑planner demographic
- 📆 Extend your visibility through post‑Christmas into January
- 🚀 Conclusion
🎄 Why December is your final push (and your springboard into 2026)
- How to create a festive offer that drives immediate booking
- How to make sure your experience is live and visible for the surge
- How to transition your marketing into early‑2026 demand
- Some social post ideas to inspire your customers
🎁 Run a targeted Christmas sale with urgency
- Position it as a gift: emphasise that the buyer can book or give it as a voucher later. Here’s how to set up your experience gift cards.
- Make it mobile‑first: since mobile dominates, ensure the checkout is optimised and the offer is clear on smaller screens.
✅ Make sure your experiences are live, bookable and easy to find
- Make sure your experience categories (gift cards, Christmas events, 2026 experiences) are clearly labelled and always link the Beyonk shop website in your customer emails.
- Use unique UTM’s for email, social and partner channels so you know which are working.
- For venues that are closed for a period (e.g., after Christmas), promote gift‑cards or “book later” options so you’re still selling even when the doors are shut.
💌 Promote “give now, book later” vouchers for the early‑planner demographic
- Offer passes or gift‑cards that allow “redeem later” to capture these buyers.
- Frame messaging around “start your New Year with an experience” or “gift a day out for winter‑spring 2026”.
- Communicate this via your email automations, social posts, and onsite banners.
📆 Extend your visibility through post‑Christmas into January
- Have a “January & February” offer ready and live as December begins.
- Send an email on December 26th or 27th with “Beat the January blues – book now at reduced price”.
- Keep your social channels active: show behind‑the‑scenes, sneak‑peeks of what’s coming, and reminders that the early‑planner slots are filling.
📣 Suggested social posts to drive festive and early 2026 bookings
🚀 Conclusion
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Written by
Emma Latham is a Senior Customer Success Manager at Beyonk and has worked with Beyonk’s clients since 2022. Emma’s experience in the visitor economy goes back further. As Membership Manager at a county destination marketing organisation, Emma brought in over 100 new members in 12 months. Before that, Emma ran a yoga retreat business in Bali, managing everything from bookings to delivery across 25 retreats. Emma writes many of Beyonk’s monthly Boost your bookings guides, turning seasonal demand, pricing and policy changes into practical steps for operators.
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